Authority

DAY 3, we focus on AUTHORITY! The difference between “a coach they follow on instagram” and YOU? Authority. Let’s be honest. You’re not running a business just for the cash. You also want impact, prestige, and validation. There’s nothing wrong with that. We all want recognition for our work. And the truth is…it should actually be part of your sales strategy. The more credible, recognized, powerful, and famous you are? The faster people are to buy. It’s not about having a massive following or perfect branding. It’s about how you position yourself, speak about your work, and show up in your space.

About this Category

On Day 3, we’re diving into:

  • Turning your personal brand into $1M+ because everything you sell is based on YOU + your Zone of Genius
  • Crafting pitches so strong, the reader has to book you
  • Owning your voice, your story, and your strengths in a way that lands you podcasts, video, social media, live stages and international PR opportunities—even as a beginner

This is the day it all clicks. The brand is you. Your identity. And you’ll walk away with a clear path to building a personal brand that is so good they can’t ignore you.

Your offer and POV are so unique and so strong that you’ve put yourself in a Category of One – and people are handing over their credit cards because they want what you have.



Meet our Speakers

We've gathered some of the top experts in the field to discuss this topic. With years of experience between them, they're well-equipped to offer invaluable insights and perspectives.

Kate Ziuz

Kate Ziuz

Master Your Presence

Katrina Owens

Katrina Owens

Public Relations for Personal Brands Expert, Knockout Directive

Caroline Pennington

Caroline Pennington

Lucy Bedewi

Lucy Bedewi

Messaging Strategist and Copywriter, My Write Hand Woman

Marian Bacol

Marian Bacol

Founder & CEO, Thriver Lifestyle

Melinda Jackson

Melinda Jackson

Founder, Melinda Jackson Public Relations

Shana Yurko

Shana Yurko

Christina Kirkey

Christina Kirkey

Leslie Jespersen

Leslie Jespersen

Center Stage Speaker School

Lexie Penichet

Lexie Penichet

Chief Executive Officer, We Launch Monday

Koco Gunn

Koco Gunn

The Voice Architect, Founder of The SpeakHer Era

Taylor Smith

Taylor Smith

Jenn Zellers

Jenn Zellers

Visibility Ecosystem

Talks

Day 3 Kickoff: Authority That Attracts

25 July 2025, 04:00 PM
Taylor Smith

Going Global: Building an International Personal Brand Using Public Relations

25 July 2025, 04:30 PM
Katrina Owens

Personal Brand Profit Plan | Part 3

25 July 2025, 04:30 PM
Taylor Smith

Camera Presence: Make a Powerful Impression Before You Say a Word

25 July 2025, 05:00 PM
Kate Ziuz

Go From Vanilla Words to Messaging That Sells For You

25 July 2025, 05:00 PM
Lucy Bedewi

Leveraging LinkedIn: How to Create a Magnetic Personal Brand

25 July 2025, 05:30 PM
Caroline Pennington

Speak With Confidence: How to Sound Like the Expert You Already Are

25 July 2025, 05:30 PM
Koco Gunn

Pitch, Please: How to Land Podcast Guest Spots That Grow Your Audience

25 July 2025, 07:00 PM
Jenn Zellers

The Power of Demand

25 July 2025, 07:00 PM
Lexie Penichet

From Solo to Sought-After: Amplifying Your Impact as an Everyday Celebrity

25 July 2025, 07:30 PM
Leslie Jespersen

The AUDACITY to Speak: How Owning Your Voice Magnetizes Clients, Cash, and Confidence

25 July 2025, 07:30 PM
Marian Bacol

No One’s Checking for Basic: Positioning Your Brand to Be the Obvious Choice

25 July 2025, 08:00 PM
Christina Kirkey

The Visual Storytelling Method: A CEO-Approved Process for Showing Up CONFIDENTLY on Video

25 July 2025, 08:00 PM
Shana Yurko

The Podcast Power Move: Unlock Visibility, Credibility, and Growth Through Guest Interviews

25 July 2025, 08:30 PM
Melinda Jackson

Live Summit Wrap-Up: What Happens Next?

25 July 2025, 09:00 PM
Taylor Smith

My Write Hand Woman

Messaging Specialist and Copywriter

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