No One’s Checking for Basic: Positioning Your Brand to Be the Obvious Choice

No One’s Checking for Basic: Positioning Your Brand to Be the Obvious Choice with Christina Kirkey

In this energizing session, Christina Kirkey shows you how to ditch cookie-cutter branding and create something truly unforgettable. You'll learn how to tap into your unique voice, uncover your strategic white space, and turn your underdog edge into an obsession-worthy brand that becomes the only choice for your audience.

Key Takeaways:

→ Why your vibe, values, and voice matter more than your logo—and how to make your brand feel like home to the right people

→ How to identify your white space and use it to position yourself as the obvious choice

→ Ways to use storytelling, experience, and community to build loyalty that lasts