Leveraging LinkedIn: How to Create a Magnetic Personal Brand

Leveraging LinkedIn: How to Create a Magnetic Personal Brand with Caroline Pennington

In this session, Caroline Pennington shares how to strategically use LinkedIn to position yourself as an expert, grow your network with intention, and stand out in your industry. Whether you’re new to LinkedIn or ready to elevate your presence, you’ll walk away with actionable steps to create a brand that magnetizes the right people.

Key Takeaways:

→ How to optimize your LinkedIn profile to reflect your authority and value

→ Strategies for building genuine connections that lead to real opportunities

→ Ways to consistently show up and stay top-of-mind—without burning out