Jessi Cabanin
Founder & Creative Director, This Way to Fabulous, Inc Brand strategist and founder of This Way to Fabulous, Jessi draws on 15+ years of branding, creative direction, photography, videography web design, and thought-shifting perspective to help entrepreneurs build magnetic brands that convert through clarity and confidence.
Broadcasts 23 July 2025, 08:00 PM
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About this speaker
Jessi Cabanin is a brand strategist, creative director, and the founder of This Way to Fabulous—a clarity-first branding studio helping entrepreneurs find their deep stand out magic before they spend more on marketing.
With 15+ years of experience in branding, photography, videography, web design, and startup coaching, Jessi brings a rare blend of visual storytelling and strategic thinking to every brand she builds. These days, she’s often the bigger-picture thinker her clients call when they have a genius idea—but need her zone of genius to help prioritize and execute the vision to life.
After spending a decade helping clients look amazing online, she realized what they really needed was to sound clear, connect faster, and sell with confidence. That’s what inspired the Magnetic Brand Formula—her signature method for helping business owners stop blending in and start building bold, aligned brands that sell themselves.
In 2024, Jessi took her talents to reality TV as a contestant on The Blox, a documentary-style business competition created by MTV’s Wes Bergmann. (Yes, she packed her ring light and her messaging workbook.)
She’s also a midwest mom, a craft beer nerd, and your ultimate hype woman—not just for your brand, but for you. She’s cheering you on for life—helping you build confidence, clarity, and the kind of life (and business) that feels as good as it looks.
Website: thiswaytofabulous.com
Instagram: @thiswaytofabulous
